22 Feb 12 Contingency Factors of Marketing-Mix Standardization – German Consumer Goods Companies in Central and Eastern Europe
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the constructs nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.
Preis: 59.95 EUR
Contingency Factors of Marketing-Mix Standardization – German Consumer Goods Companies in Central and Eastern Europe kaufen bei ciando eBooks
Kategorie: Wirtschaft > Marketing > Verkauf
Artikelnummer: 9783834961693
Tags: Central, Companies, consumer, Contingency, Eastern, Europe, Factors, German, goods, MarketingMix, Standardization
11 Feb 12 Schöne Consumer Goods Photos
Gute consumer goods Photos:
A typographic error ? (was How to lie with correct labeling ?)
Bild von Alexandre Dulaunoy
First line is country code : VE (Venezuela)
Second Line is Company : 1072
EEG (means following the EU regulation for food safety)
The stuff is packed in VENEZUELA ! It’s just labeled in the oval but this is not very easy to find for the consumer.
Legal but is it fair ? not really. Why not adding a "packed in Venezuela" next to Irish salmon ? More difficult to sell in that case but at least better for the consumer.
—
Now there is a collateral question ? is the fish really from Ireland ? or do they send from Ireland the fish to Venezuela and back to Belgium ? Is it expensive due to the travel cost or the quality of the organic fish ? 
—-
After a call, it seems to be a typo error but they will check with the company in Limburg/Belgium doing the packaging/labeling.
U S DOLLAR
Bild von Doc Trader
The weak dollar causes inflation on most consumer goods which we are net importers.
28 Jan 12 #Job #Schweiz #ch Merchandising Praktikum: L’OREAL SUISSE SA – Genf – Wir suchen, für unsere Consumer Goods Divi… http://t.co/dhn5jmPe
#Job #Schweiz #ch Merchandising Praktikum: L’OREAL SUISSE SA – Genf – Wir suchen, für unsere Consumer Goods Divi… http://t.co/dhn5jmPe – von Jobs_WebSello (Jobs Stellenangebote)
Tags: #Job, #Schweiz, consumer, Divi..., für, Genf, goods, http//t.co/dhn5jmPe, L'OREAL, Merchandising, Praktikum, suchen, SUISSE, unsere
20 Jan 12 Piotraschke, Frank: Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company
Preis: 44.90 EUR
Piotraschke, Frank: Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company kaufen bei Libri.de – Bücher
Kategorie: Bücher > Wissenschaft > Wirtschaftswissenschaft
Artikelnummer: 7204487
EAN: 9783638905855
Tags: basic, Brand, company, consumer, context, Frank, goods, Management, Piotraschke, Portfolio, principles, recent, shown, trends, Unilever
14 Jan 12 Populärste Consumer Goods Auktionen
Populärste consumer goods eBay Auktionen:
Distributn Consumer Goods Dae 38 (Department of Applied Economics Occasional... | EUR 178,26 Angebotsende: Sonntag Mär-04-2012 22:05:02 CET Sofort kaufen für nur: EUR 178,26 Sofort kaufen | Zur Liste beobachteter Artikel hinzufügen |
Tags: Auktionen, consumer, goods, Populärste
07 Jan 12 Tolle Consumer Goods Bilder
Einige tolle consumer goods Bilder:
Louvain – Belgium
Bild von infomatique
Leuven or Louvain is the capital of the province of Flemish Brabant in the Flemish Region, Belgium. It is located 26 kilometers (16 miles) east of Brussels.
The township comprises the historical city of Leuven and the former municipalities of Heverlee, Kessel-Lo, a part of Korbeek-Lo, Wilsele and Wijgmaal.
It is home to Anheuser-Busch InBev, the world’s largest brewing group and one of the top five largest consumer goods companies in the world; and to the Katholieke Universiteit Leuven, the largest and oldest university of the Low Countries and the oldest Catholic university still in existence.
Louvain – Belgium
Bild von infomatique
Leuven or Louvain is the capital of the province of Flemish Brabant in the Flemish Region, Belgium. It is located 26 kilometers (16 miles) east of Brussels.
The township comprises the historical city of Leuven and the former municipalities of Heverlee, Kessel-Lo, a part of Korbeek-Lo, Wilsele and Wijgmaal.
It is home to Anheuser-Busch InBev, the world’s largest brewing group and one of the top five largest consumer goods companies in the world; and to the Katholieke Universiteit Leuven, the largest and oldest university of the Low Countries and the oldest Catholic university still in existence.
Louvain – Ying Yang Wok
Bild von infomatique
Leuven or Louvain is the capital of the province of Flemish Brabant in the Flemish Region, Belgium. It is located 26 kilometers (16 miles) east of Brussels.
The township comprises the historical city of Leuven and the former municipalities of Heverlee, Kessel-Lo, a part of Korbeek-Lo, Wilsele and Wijgmaal.
It is home to Anheuser-Busch InBev, the world’s largest brewing group and one of the top five largest consumer goods companies in the world; and to the Katholieke Universiteit Leuven, the largest and oldest university of the Low Countries and the oldest Catholic university still in existence.
22 Dez 11 Frank Piotraschke: Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company
Preis: 22.99 EUR
Frank Piotraschke: Brand Portfolio Management, basic principles and recent trends shown in context of Unilever, a consumer goods company kaufen bei Libri.de
EAN: 9783638900461
Tags: basic, Brand, company, consumer, context, Frank, goods, Management, Piotraschke, Portfolio, principles, recent, shown, trends, Unilever
11 Dez 11 Populärste Consumer Goods Auktionen
Interessante consumer goods eBay Auktionen:
Distributn Consumer Goods Dae 38 (Department of Applied Economics Occasional... | EUR 178,26 Angebotsende: Sonntag Mär-04-2012 22:05:02 CET Sofort kaufen für nur: EUR 178,26 Sofort kaufen | Zur Liste beobachteter Artikel hinzufügen |
Tags: Auktionen, consumer, goods, Populärste
08 Dez 11 Populärste Consumer Goods Auktionen
Interessante consumer goods eBay Auktionen:
Distributn Consumer Goods Dae 38 (Department of Applied Economics Occasional... | EUR 178,26 Angebotsende: Sonntag Mär-04-2012 22:05:02 CET Sofort kaufen für nur: EUR 178,26 Sofort kaufen | Zur Liste beobachteter Artikel hinzufügen |
Tags: Auktionen, consumer, goods, Populärste
07 Dez 11 Neue Consumer Goods Auktionen
Interessante consumer goods eBay Auktionen:
Distributn Consumer Goods Dae 38 (Department of Applied Economics Occasional... | EUR 178,26 Angebotsende: Sonntag Mär-04-2012 22:05:02 CET Sofort kaufen für nur: EUR 178,26 Sofort kaufen | Zur Liste beobachteter Artikel hinzufügen |
